Our mission is to build a group of brands and businesses that are recognized for quality, performance and innovation that meet the demands of power sports enthusiasts. Each MAG company is a leader in its market segments, enjoying long histories of leadership and innovation, some dating back to the 1960s. We are focused on innovation, creative freedom and being connected with our customers. Our teams work together in product design and development, marketing and advertising, distribution, and special events to take advantage of our combined experience and resources. We know our passionate team members are the key to future growth and success. We are a privately held company with more than 1500 team members across the United States.