In 2012 Oregon-based Motorcycle Superstore, Inc. ("Superstore") joined with Iowa-based J&P Cycles to create the MAG Retail Group. Since its founding in 1998, Superstore has developed into an industry-leading powersports retailer by delivering great customer service through its team of dedicated employees. It is a leader in street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles’ position as the leading retailer in the V-Twin motorcycle segment and the world’s largest source for aftermarket motorcycle parts and accessories. The MAG Retail Group is committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all business partners in the powersports industry. Superstore and J&P Cycles retain their unique consumer brand identities, and the two companies continue to operate as separate businesses.
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